I just had a first look at today's blekko.com, a new search engine that allows users to store and share search results. If you believe Duncan Riley's Pass The Bong post then read no further. However, if you're open to the idea that there's a real need for trusted sources to pass along links and search results to a set of followers then read on.
Healthcare lacks a link economy. One that aggregates from a trusted source, such as a physician or an empowered cancer survivor to build a set of search results and links to then save and share with others. blekko.com attempts to assemble that shared knowledge in a conduit we all know and understand: a search engine.
This is exactly what healthcare social media needs to start to think about. Think about the learned value and experience your physician could give you if he specified a list of links for you to follow for your exact diagnosis. Or what if you as an empowered chronic patient spent the last 2 years building a query or websites you trust to go to for what ails you. Someone at the end of the healthcare economic 'food chain' could certainly benefit.
We have to move beyond printing trees of information to bring to the doctor's office and rather exchange links. A healthcare link economy needs to assemble organically and represent the collected thoughts of experience. Experience both from physicians and patients.
This is such an open-ended topic that I encourage you to start your own blekko "slashes" to share with all of us.
